Visual creative system for US Soccer Insiders. As a designer on this workstream, I conceptualized and designed visual direction options for a refresh of US Soccer's membership program. US Soccer's previous Insider's program lacked intention and strategy, as well as visual distinction from the market. Collaborating cross-functionally with our strategist, writer, and designers, we worked with the client to refine the visual system, messaging, and membership program based on comprehensive benchmarking and data.

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Work completed at The Program, with design oversight from Senior Designer Malia O'Connor and ACD Andrew Maudlin.