Branding and identity design for a fictional campaign for On.

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On’s debut campiagn for their running sunglasses embodies a feeling of rejuvenation and excitment as Spring arrives. These functional, versatile frames will take runners of all kinds to new places and help them explore and grow to be better versions of themselves.

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The visual theme is vibrant, with colors echoing the new season.
 Fields, mountains, and cities will be explored. Cloud textures, indicative of freedom and motion, highlight this journey. Graphic representations of track running, trail running, and urban running combine with action photography to communicate On’s multi-faceted presence as a brand for runners.