Comprehensive redesign of sports landing and enhanced product pages for Nike Running.

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Full strategic re-design of Nike's existing SLP and ePDP pages to deliver best-in-class experiences for runners of all levels. Nike's previous pages lacked the necessary strategy and usability that runners expect from leading footwear brands. As a seasoned runner myself, I had a unique perspective and knowledge of how Nike needs to shift and what runners actually need. As a key designer in this work stream, I owned the ePDP redesign and strategy and supported the SLP redesign and strategy.

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Over six months of conceptualization, prototyping, hundreds of variations of each ePDP section, and design reviews with key stakeholders at Nike led to a renewed user experience; a re-designed hierarchy and elevated key information helps educate runners on products and instill confidence in selecting the shoes they actually need. Once our designs were finalized, we built, delivered, and QA'd thousands of assets for hundreds of different shoes that were updated with our re-designed ePDP.

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Work completed at The Program, with design oversight from ACD Ari Vance-Borland.