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Matheson

Matheson

Brand Identity

Comprehensive branding and packaging project for Matheson Coffee Roasters.

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Located in Troy, New York, Matheson is a unique coffee roaster that pursues perfection and seeks to share the power of a good cup of coffee with all. The design communicates the cadence and meticulous spirit of Matheson and its dedicated team.

Lock-up of icon and wordmark type treatments for Matheson.
Front-facing view featuring three of Matheson's whole bean coffee boxes.
Isometric view featuring one of Matheson's whole bean coffee boxes.
Front view of two paper cups featuring Matheson's branding and visual theme.
Top-down view of Matheson's food and drink menu, both front and back.
Top-down view of Matheson's business cards, both front and back.
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Front-facing view featuring three of Matheson's pre-ground coffee paper tubes.
Detailed isometric view featuring one of Matheson's whole bean coffee boxes.
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